Graduating from the University of London in Economics in 1996, he found his true passion in motorsports. He joined Kawasaki UK in 2001 as the “Team Green” Coordinator for off-road projects before moving to Kawasaki Europe HQ in 2004 to manage World Motocross. Since 2008, he has been leading World Superbike planning, playing a key role in signing Provec Racing as Kawasaki’s official World Superport team. Over the years, he has worked across teams, riders, sponsors, and budgets, contributing to over 18 World Championship titles. Now, he is excited to help shape a new chapter with the bimota by Kawasaki Racing Team. When he’s not at the track, you’ll find him on a mountain bike—or better yet, spending weekends riding and racing KX’s with his family!